I’ve seen Maggi Vegetable Atta noodles in a variety of forms throughout the years. This one’s a little different; usually there are import stickers and other things on them, but this looks to be for export. So, what’s masala? Here’s what wikipedia has to say:
Garam masala (from Hindi: गरम मसाला, garam (“hot”) and masala (a mixture of spices)) is a blend of ground spices common in North Indian and other South Asian cuisines.[1] It is used alone or with other seasonings. The word garam refers to “heat” in the Ayurvedic sense of the word, meaning “to heat the body” as these spices, in the Ayurvedic system of medicine, elevate body temperature.
Let’s check out this Maggi Vegetable Atta!
Here’s the back of the package (click image to enlarge). Looks to be meat free but check for yourself. To prepare, break noodle block into 4 pieces. Add noodles and seasoning sachet to 225ml boiling water and cook for 2 minutes. Stir and enjoy!
The noodle block.
The Maggi Masala seasoning sachet, known as a ‘Tastemaker.’
Smells like Indian masala.
Finished (click image to enlarge). Added a little coriander. The noodles have an ‘almost crumble,’ but they more collapse in a way I like when chewed; slightly reminds me of tokoroten. The flavor is a masala with a little heat to it. Flecked with bits of vegetable here and there. 3.75 out of 5.0 stars. EAN bar code 8901058819731.
You can get Maggi Vegetable Atta Masala here.
A newer Maggi Vegetable Atta commercial.
The main selling point of these noodles is that they are made from whole wheat flour. They are seen as the poor man’s maggi for the health conscious. Also “masala” just means “spice” in Hindi. The “masala” in the name has little to do with “garam masala”.