Interview With Vit’s Noodles * Product Samples From Vit’s Noodles * Vit’s Instant Noodles With Chicken Flavour * Vit’s Taste Of Malaysia Penang Hokkien Mee Fried Instant Noodle * Vit’s Curry Instant Noodles * Vit’s Taste Of Malaysia Penang Asam Laksa Ramen * Vit’s Taste Of Malaysia Penang White Curry Fried Instant Noodle * Vit’s Mi Goreng Pedas Chewy & Springy * Vit’s Taste Of Malaysia Penang Hokkien Mee Ramen * Vit’s Taste Of Malaysia Penang Asam Laksa Fried Instant Noodle * Vit’s Tom Yam Instant Noodles * Vit’s Taste Of Malaysia Penang White Curry Ramen
I emailed Vit’s quite a while ago and asked about doing a Meet The Manufacturer. They were interested, but hadn’t released a fancy new line of products yet. So I waited a while and sent another email – and they’re ready! Over the next ten reviews, I’ll be trying lots of new things and a few re-reviews! Let’s check out this interview I conducted with Evelyn Loy, Assistant Marketing Manager at Vit’s over in Malaysia!
THE RAMEN RATER> Can you start by telling me a little bit about the history of Vit’s – how did you start?
VIT’S> The company started out as a food trading company in 1975 and gradually ventured into the instant noodle industry – a venture leveraging on a family tradition of noodle making that was passed down from generations.
In 1977, the company was then elevated into a noodle manufacturing facility; manufacturing and distributing shelf stabled noodles to hawkers and suppliers, and soon made its mark as the dominant noodle manufacturer a year later. The rising demands and growth in business compelled the company to expand the size of its facility in 1978 followed by another in 1998.
Since the expansion and with the best people in hand, our capabilities and resources empowered us closer of becoming the world’s preferred noodle expert that signifies global standards in nutritional value, quality and services. Our expertise in noodle shelf life conservation has contributed to the reputable trust among naturalist as our noodles were conserved with natural techniques. We emphasized on current needs where time spent in the kitchen has become lesser and lesser. Hence, we seek to develop simple, delicious, nutritional, easy to prepare yet affordable products so everyone can enjoy something great from the kitchen in less time.
We took pride in achieving a mark in the industry as a trustworthy noodle manufacturer and distributor, and will continue to share this pride through the wonders of noodles with constant innovation and creativity.
TRR> For my readers who aren’t familiar with your product lines, can you tell a little about them?
VIT’S> Plain Noodle – 700g Plain Noodle , Air Dried Noodle ( Slim & Broad )
Fresh Noodle – Fresh Udon & Fresh Ramen
Taste Of Malaysia Ramen – Ramen with Asam Laksa, Ramen with Hokkien Mee, Ramen with White Curry
Taste of Malaysia Instant Noodle – Instant with Asam Laksa, Instant with White Curry, Instant with Hokkien Mee
Instant Noodle with Flavor : Curry , SeaFood, Tom Yam, Mee Goreng Pedas, Chicken, Sesame Chicken , Shallot Chicken, Vegetarian, Duck
TRR> I hear you have a new prtemium product line. Can you tell my readers about it and why is it special?
VIT’S> Taste Of Malaysia – This product range signifies the pride of Malaysia, a multi-racial country recognised for its harmonious blend of culture and tradition. Different races and ethics with separate cultures and traditions melding perfectly into one nation. These differences give uniqueness to the recipes we inherit. We take the initiatives to gather recipes of cuisines from every nook and cranny of Malaysia. Combining spices and ingredients into a perfect mix so you can enjoy the taste of Malaysia all in one place – your home.
TRR> Do you produce products other than instant noodles?
VIT’S> Fresh Cooked Ramen & Udon
TRR> How do you noodle products differ from those by other manufacturers?
VIT’S> No Preservative, Fresh & Low Fat
TRR> Can your products be purchased outside of Malaysia?
VIT’S> YES
TRR> Where do you make your noodles?
VIT’S> Malaysia
TRR> What was your first product?
VIT’S> Fried Plain Noodle
TRR> Are you involved in the local community/charity?
VIT’S> YES
TRR> Have you ever thought about varieties like macaroni and cheese or pizza flavored instant noodles?
VIT’S> NO
TRR> Which is your personal favorite variety of Vit’s noodles and what (if anything) do you add to them?
VIT’S> Vit’s Mee Goreng Pedas
TRR> Why the name Vit’s?
VIT’S> Vit’s in Chinese pronounce is “WEI YI” means the ONLY one or loyalty.
TRR> Are there any new products on the way from Vit’s? Can you give my readers a ‘sneak peek?’
VIT’S> Fresh Udon with paste
THE RAMEN RATER> Thank you very much for this opportunity! I and my readers thank you very much!
